A quantitative aesthetic measurement method for product appearance design

Product appearance is one of the crucial factors that influence consumers’ purchase decisions. The attractiveness product mainly determined by inherent aesthetics design composition related to arrangement visual elements. Hence, it critical study and improve elements for design. Strategies apply aesthetic principles assist designers in effectively arranging are widely acknowledged both academia industry. However, applying relies heavily on designer’s perception experience, while rather challenging novice designers. Meanwhile, hard measure quantify designing artefacts when refer existing successful designs. In this regard, aims introduce a method assists appearance. Furthermore, formulas measurement based also developed, makes an early attempt provide quantified measurements artefacts. A case camera was conducted demonstrate merits proposed where improved strategies offer insights concept generation principles.